An age-old saying, \”An image is worth a thousand words” is an old saying that highlights truth power which will be hidden during a piece of graphic. It’s something that I totally accept as true, but what happens if we combine images and switch them into an animated video? can we actually multiply the facility of our communication outreach? As you would possibly have already guessed, at this point we\’ll be addressing explainer videos. we\’ve already touched upon this subject but let’s dive deeper into understanding what they\’re and the way they work.
What is an Explainer Video?
Since the start of humanity, the sorts of communication were heavily supported images, for instance, the Egyptian alphabet which used letters that resembled physical beings. It’s safe to mention that history has come because nowadays we live during a picture-based era again. An explainer may be a short, eye-catching, quintessential video that shows the foremost important aspects of the corporate. It highlights a brand’s product, service, or business idea in a compelling and efficient way. the most purpose is to assist people in clearly understand what the brand stands for, and attract potential customers.
Why Explainer Video?
There was a time when printing an outsized number of pamphlets or brochures was one of the foremost effective ways for promotion. However, business is alive and it’s constantly changing. Nowadays the keys to profitable advertisement are landing pages, good copywriting, and maintenance with the newest trends within the industry, which currently are – explainer videos
It’s a well-known incontrovertible fact that visual and auditory cues are far more powerful than textual, which makes a video an efficient tool because it combines both and is more time-efficient in conveying a message.
Explainer videos are often wont to gain a wider audience. the probabilities of capturing the eye of a worldwide audience also are higher, since everything is digital nowadays, and other people can easily share videos through many social media networks. Furthermore, Google and other search engines rank pages with videos above pages without. So, by including a video on your website you\’ll increase chances to be easily found by internet users.
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Do you know the origins of explainers?
In 2007 Common Craft created an explanatory video on the way to use Twitter, which was slowly gaining popularity some time past. the utilization of straightforward graphics and easy messages allowed the people to swiftly understand the ins and outs of the platform, leading to many new users. This event became the inspiration of the explainer video era. Since then, thousands of companies big or small have understood that incorporating a brief, compelling video helps to expand the brand presence within the market.
Tips on creating Explainer Video
An explainer video may be a marketing tool, which suggests that it needs thorough planning before execution. the foremost important question that must be answered is – who is your target audience? Whom are you trying to speak with?
An explainer video follows an easy three-step production process
Pre-production:
This stage consists of scriptwriting, storyboard sketching, and arising with an idea
Production: the creation of illustrations followed by animation process
Post-production: the last stage where everything is edited together. Voiceovers are recorded and overlaid with music or additional sound effects.
Explainer videos are short, in order that they got to be organized in a way that ensures viewers get the message about the worth of a product.
Alternatively when constructing an explainer video script you can:
Focus on the matter. > Reveal your product or service because of the solution. > Portray how the answer works for your audience, a good explainer video should be Short in length, typically between 1 to 2 minutes. this sort of video is supposed to be a summary that will get people curious about taking further steps.
Remember – the longer your video is that the less attention is going to be paid thereto.
Clear: Explainer videos should be clear about what they need the audience to urge out of it. attempt to convey your messages within the easiest method possible
Focused on a solution:
An honest explainer video should portray how a selected problem is often addressed and what results are often achieved.
High quality: Quality explainer videos take time, confirm to select an experienced animation studio, Never rush your designer and always trust his general creative vision
Not too technical:
Confirm to stay your explainer light, every video project features a certain data capacity. If you include too many pieces of data during a video or double them in visual and audio layers, it’s never getting to be a hit.
An explainer video is one of the foremost effective ways of creative storytelling. Companies collaborate more efficiently and produce top-notch videos that win the customer’s hearts. If you continue to haven\’t tried creating an explainer video, it’s time to urge started. We’ll cover everything you would like to understand about this video type and assist you to make explainer videos that will captivate your potential customers.
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