Sanrad
Medical Systems
Confidential · For Client Review
Corporate Video Treatment
We Make
Relationships
for Life.
A 3–4 minute brand film for Sanrad Medical Systems Pvt. Ltd.
3–4Min Runtime
7Scenes
30+Production Shots
6Locations
Sanrad Medical Systems
Corporate Video Treatment
Project Brief
Video Overview
A brand film communicating Sanrad's 30-year heritage, mission-driven approach, and world-class product portfolio — designed for hospitals, partners, and institutional audiences across India.
Runtime
3–4 Minutes
Format
16:9 · 4K
Language
English (Primary)
Tone
Warm · Expert · Human
On-Camera Talent
CEO + Team B-Roll
Deliverables
Film + 60s Cut
Scene Breakdown
Story at a Glance
Seven scenes taking the viewer from problem to promise — from India's diagnostic gap to Sanrad's 30-year answer.
00:00 – 00:20
Scene 1 — Opening Hook
India's diagnostic accessibility gap. The problem Sanrad was built to solve.
00:20 – 00:45
Scene 2 — Brand Introduction
30 years, 500+ installations, 10 offices. Who Sanrad is.
00:45 – 01:30
Scene 3 — CEO Message
Ratishchandran Nair on camera. Vision, values, and the company's founding purpose.
01:30 – 02:00
Scene 4 — Milestones Timeline
Animated journey from 1994 to present. 9 key milestones.
02:00 – 02:45
Scene 5 — Products & Technology
FUJIFILM and Toshiba product showcase. CT, MRI, and Mobile units.
02:45 – 03:15
Scene 6 — Service & Commitment
Field engineers, training, 96% uptime. The promise after the sale.
03:15 – 03:45
Scene 7 — Close & Call to Action
Tagline moment. Brand hold. Contact details.
Sanrad Medical Systems
Scene Script & Motion Graphics — Part 1
Scene 01
Opening Hook
00:00 – 00:20 · 20 seconds
Voiceover & Visuals
"Across India, a diagnosis can change everything. But for millions, access to that diagnosis has always been out of reach."
Visuals: Aerial India shots, rural hospitals, small-town diagnostic centres, patients being wheeled in.
Motion Graphics
- Dot-map of India fades in — dots light up city by city
- Text overlay: "1.4 Billion People. How many have access to a CT scan?"
- Heartbeat / ECG line animation runs underneath the frame
Scene 02
Brand Introduction
00:20 – 00:45 · 25 seconds
Voiceover & Visuals
"For over 30 years, Sanrad Medical Systems has been changing that — bringing world-class CT and MRI technology within reach of hospitals, clinics, and communities across the country."
Visuals: Sanrad HQ exterior, team at work, CT/MRI machines in facility.
Motion Graphics
- Sanrad logo animates in — letterforms build left to right
- Three stat cards slide up: Founded 1994 · 500+ Installations · 10 Offices
- Subtle circuit/grid pattern animates in background
Scene 03
CEO Message — Ratishchandran Nair
00:45 – 01:30 · 45 seconds
On Camera & Visuals
"Our mission is to be an integral part of the nation's healthcare ecosystem — making advanced diagnostics accessible to all."
Ratishchandran Nair speaks to camera. Intercutting with installation footage, field engineers, team interactions.
Motion Graphics
- Lower third: Ratishchandran Nair | Founder & Managing Director
- Icon badges: B.Tech Electronics · 35+ Years · Toshiba Medical · Make in India Committee
- Pull-quote card — words appear one by one on full screen
Scene 04
Milestones Timeline
01:30 – 02:00 · 30 seconds
Voiceover & Visuals
Fast-cut animated timeline. Nine milestones from 1994 to present.
1994 — First CT Installation
1996 — Toshiba TCT-300S
2003 — 100 CT Systems
2005 — India's First Mobile CT
2007 — First Permanent MRI
2008 — 200 CT Systems
2012 — 400 CT Installations
2018 — India's First Mobile MRI
2021 — FUJIFILM Primary Distributor
1996 — Toshiba TCT-300S
2003 — 100 CT Systems
2005 — India's First Mobile CT
2007 — First Permanent MRI
2008 — 200 CT Systems
2012 — 400 CT Installations
2018 — India's First Mobile MRI
2021 — FUJIFILM Primary Distributor
Motion Graphics
- Vertical timeline line draws itself downward as track plays
- Each node ripples in as the line reaches it
- Year counter rolls then locks on each milestone
- Key milestones burst larger: 2005 · 2018 · 2021
- Faint schematic/blueprint graphic in background
Sanrad Medical Systems
Scene Script & Motion Graphics — Part 2
Scene 05
Products & Technology
02:00 – 02:45 · 45 seconds
Voiceover & Visuals
"From 32-slice compact CT to 128-slice cardiac imaging, from high-field 1.5T MRI to India's first MRI on wheels — Sanrad delivers the right technology for every healthcare setting."
Visuals: FUJIFILM Supria Plus 32, Scenaria Cardiac 128, Echelon 1.5T MRI, Supria True64, Toshiba Aquilion line, Mobile MRI truck.
Motion Graphics
- Each product transitions with a sliding panel wipe
- Product name appears in bold caps overlay
- Spec callout labels float in as technical diagram lines
- FUJIFILM + Toshiba partner logos with Authorised Partner badge
- ISO 13485:2016 certification seal stamps in at end
Scene 06
Service & Commitment
02:45 – 03:15 · 30 seconds
Voiceover & Visuals
"Sanrad's 96% uptime guarantee, hands-on training programmes, and dedicated after-sales support ensure every machine we install keeps working — and keeps saving lives."
Visuals: Engineers servicing machines, training sessions with radiologists, customer handshakes.
Motion Graphics
- Animated dial fills to 96% — label: Uptime Guarantee
- Three icon cards: Parts Inventory · Preventive Maintenance · AMC & CMC
- India map with pulsing dots: 8 service locations
- Counter animation rolling up to 100 Employees
Scene 07
Close & Call to Action
03:15 – 03:45 · 30 seconds
Voiceover & Visuals
"At Sanrad, we don't just sell equipment. We build partnerships that last a lifetime."
Visuals: Patient receiving scan, doctor reviewing results, Sanrad team group shot. Slow fade to brand blue.
Motion Graphics
- Slow fade to solid brand blue screen
- Tagline builds word by word: "We Make Relationships for Life."
- Sanrad logo fades in, contact details appear line by line
- ISO + NABCB badges appear bottom right. Logo holds with subtle glow.
Note on Music Recommended: Orchestral/uplifting score with subtle Indian undertones. Track should build gradually through scenes 1–6 and resolve emotionally at the close. Commission or license a track that reflects the brand's warmth and scale — avoid generic corporate stock music.
Sanrad Medical Systems
Production Shot List & Assets Required
Production Prep
Shoot Locations & Shot List
All shots required across 6 locations. Client to arrange access and permissions prior to shoot dates.
Location 1 — Sanrad Office, Bangalore HQ
108 E-2, 6th Main, Peenya Industrial Area, Bangalore 560058
| # | Shot Description | Type | Notes |
|---|---|---|---|
| S1-01 | Building exterior — signage clearly visible | Wide | Golden hour preferred |
| S1-02 | Reception area with Sanrad branding | Wide + Medium | Logo, awards in frame |
| S1-03 | Engineers at workstations — natural working | Medium | Authentic, not posed |
| S1-04 | Parts inventory / warehouse shelves | Wide + Close | Show scale of inventory |
| S1-05 | Team meeting in progress | Medium | 4–6 people, natural light |
| S1-06 | Engineer inspecting CT/MRI component | Close-up | Hands detail, macro |
Location 2 — CEO Interview Setup
Controlled interview environment — office or neutral studio background
| # | Shot Description | Type | Notes |
|---|---|---|---|
| S2-01 | Ratishchandran Nair — seated interview to camera | Medium | Clean background, lapel mic, brand colours |
| S2-02 | Ratish walking through office / engineering floor | Tracking | Candid, leadership presence |
| S2-03 | Ratish in informal briefing with engineering team | Wide | Natural interaction |
| S2-04 | Ratish at desk reviewing documents — B-roll | Medium | CEO segment cutaways |
Location 3 — Active CT / MRI Installation Site (Hospital)
Patient consent and model releases required for all patient shots
| # | Shot Description | Type | Notes |
|---|---|---|---|
| S3-01 | CT scanner hero shot — FUJIFILM Supria or Scenaria | Wide + Close | Clean room, no clutter |
| S3-02 | MRI scanner hero shot — Echelon 1.5T preferred | Wide + Close | Machine beauty shot |
| S3-03 | Patient being positioned on CT table | Medium | |
| S3-04 | Patient sliding into MRI gantry | Medium | |
| S3-05 | Radiologist reviewing scan on monitor | Over-shoulder | Screen showing actual scan imagery |
| S3-06 | Doctor and technician discussing results | Two-shot | Professional interaction |
| S3-07 | Control room — technician operating console | Wide + Close | Hands on system |
| S3-08 | Machine detail — gantry, bore, control panel | Macro / Close | Multiple angles, beauty shots |
Location 4 — Field Service Visit
Hospital or clinic receiving a Sanrad service call
| # | Shot Description | Type | Notes |
|---|---|---|---|
| S4-01 | Sanrad engineer arriving at hospital with kit | Wide | Branded uniform preferred |
| S4-02 | Engineer opening equipment panel | Medium + Close | Tools and diagnostic kit visible |
| S4-03 | Engineer and hospital technician discussing | Two-shot | Relationship / trust moment |
| S4-04 | Engineer on laptop running diagnostics | Close-up | Screen + hands in frame |
| S4-05 | Handshake / sign-off with hospital staff | Medium | Warm, human close |
Location 5 — Radiologist Training Session
Sanrad-run training for radiologists and technicians
| # | Shot Description | Type | Notes |
|---|---|---|---|
| S5-01 | Sanrad trainer presenting at screen/whiteboard | Wide | Small group of radiologists |
| S5-02 | Attendees engaging, taking notes | Medium | Authentic, not staged |
| S5-03 | Close-up of training screen — scan imagery | Insert / Close | Scan images on display |
Location 6 — Mobile MRI / CT Unit
India's first mobile MRI — open road and rural deployment
| # | Shot Description | Type | Notes |
|---|---|---|---|
| S6-01 | Mobile MRI truck exterior — driving shot | Wide / Tracking | Open road, dynamic movement |
| S6-02 | Truck parked at rural / semi-urban location | Wide | Community context in frame |
| S6-03 | Unit being set up — doors open, equipment visible | Medium | Show the deployment process |
| S6-04 | Patient entering mobile unit | Medium |
Assets Checklist
Client to Provide
All digital assets below must be supplied by Sanrad before motion graphics production begins.
Brand Assets
Sanrad logo — vector file (AI / EPS / SVG)
Brand colour codes (Pantone / HEX / CMYK)
ISO 13485:2016 certification badge — high-res
NABCB / QM028 certification badge
ISO 9001:2015 badge
Partner Logos
FUJIFILM Healthcare logo — vector
Toshiba Medical logo — vector
Written authorisation to use partner logos on-screen
Product Images
FUJIFILM Supria Plus 32 — print-res PNG/TIFF
FUJIFILM Scenaria Cardiac CT 128 — print-res
FUJIFILM Echelon 1.5T MRI — print-res
FUJIFILM Supria True64 — print-res
Toshiba product range — print-res
Location & People
Photos of all 8 service office locations
Confirmed shoot access at 2 hospital clients
CEO availability confirmed for interview day
Signed model release forms — patients & staff
Any existing installation photography (archival)
Additional Deliverable — 60-Second Social Cut A condensed 60-second version should be produced in parallel from the same shoot footage for use on LinkedIn, YouTube, and trade media. Vertical 9:16 reformat recommended for Instagram/Reels distribution. Confirm scope with production team before shoot day.
